How do you make sure that your email gets read by recipients? Well, with some careful planning, you can give yourself an edge over all of your competitors.
Use a killer subject line
A powerful subject line can literally make or break the success of your email campaign. It needs to grab the recipient’s attention the moment he or she looks at it and encourage them to come looking for more. Make sure that it is relevant and engaging too. You will really annoy people if you have a subject line that doesn’t relate to the email content.
Make it brief and concise
An email needs to get to the point quickly. All of your recipients are busy people and so they will simply not read large chunks of text and complicated content. If the email can be read at a glance, it will get higher levels of engagement even if the recipient doesn’t have the time to read it properly.
Create engagement and urgency
The recipient has to have a reason to read your email. You need to address them directly so they feel that the email has been written for them alone. This will make them feel more important and encourage engagement.
At the same time, you want to make it clear that you want them to carry out an action as soon as possible. If you are running a limited time promotion, make sure you mention the expiry date frequently. A sense of urgency will push them into making a decision more quickly.
Have a clear call to action
Be sure that you know exactly what you want the recipient to do. Do you want them to visit your website, read your blog, make a purchase or download some marketing collateral? Whatever the action is, make it clear and make it simple to carry out this action. Include a hyperlink, visual imagery and contact details. If you want a recipient to do something, you need to let them know exactly what it is you want them to do!
By using these tips, you’ll be in a much better position to write emails that will definitely get read.