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What makes a great email signature?

Most people don’t think too much about their email signatures, even though it is one of the most versatile marketing tools available. When a signature is created well, it easily promotes your brand in a positive and professional manner.

Below are a few tips that should help you get started creating the perfect email signature:

  • Include essential contact details such as name, job title, company name and address, phone number, website URL and email address. Also, add social media icons if you are active socially.
  • Use between four and seven lines for your signature. If you use any more than this, it will look cluttered and untidy.
  • Condense information by using grammar such as colons to separate text on the same line.
  • Don’t add quotes unless they will bring some sort of business value. A quote is typically something of personal value but not all people’s personal values will align with yours.
  • Test how HTML coded email signatures will look in different email programs before deploying them.
  • For legal disclaimers, lighten the text color and make it less noticeable if you are worried about how they look.

These are some basic tips, but there is a lot more than you can get out of an email signature if you use it correctly. As we are the market experts in the field of email signatures, we decided to write the official Email Signatures for Dummies guide.

Did you know that you can use an email signature for much more than just an electronic ‘calling card’? You could use it for targeted marketing campaigns, increasing your social media presence and adding to your brand management without making life difficult for your IT department.

Get a free copy of our guide and see how simple is to make your email signature do more.

Request your copy now