The future of email signatures

With the increasing demand for personalized communication, many companies are having to spend a lot of time and money on innovative social media promotions, email campaigns and digital advertising.  The question is how much of this effort is actually being seen by the right people?  Did you know that there is a much simpler way to communicate with customers that is low-cost, yet high-volume?

On average, one employee will send around 30 emails per day. In 2012, the total volume of business emails was 89 billion per day. By 2016, this figure will be 143.8 billion, which is a significant increase in four years. There is also the fact that the open rate of corporate emails is roughly 90%. In other words, if you have something to promote, the best way to do it is to use standard corporate email as you are guaranteed to reach a massive target audience.

Personalizing an individual’s email signature with your corporate branding and marketing communications is increasingly recognized as a powerful method of directly communicating with thousands of recipients daily. A promotional banner showcasing a special offer or an upcoming event in email signature can provide greater ROI when compared to other digital marketing avenues. Social media accounts are also set to rise to 4.3 billion by the end of 2016, therefore it’s clearly important to include links to social media in your email signature.

Exclaimer provides a wide range of email signature solutions and services, one of which is our Email Signature Design Service. Our expert designers can take your ideas and sketches to design, test and deploy a bespoke email signature for your organization.

Take a look at our website for more information on our amazing Email Signature Design Service here.

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