At Exclaimer, we see a lot of email signatures. We see what a lot of companies get right and what they get wrong.
DON’T break the law
It’s not exciting, but legal disclaimers are required in many parts of the world.
Like CAN-SPAM stating you need to state your physical business address or Circular 230 forcing you to declare what’s advice or opinion, look into what laws apply to you and what’s needed to comply with them.
Watch out for these regulations as you never know when your new service or the new market you’ve entered might take you into new legal territory.