At Exclaimer, we see a lot of email signatures. We see what a lot of companies get right and what they get wrong.
Over the next few weeks, we will be sending regular updates on what people can get wrong when creating their email signatures. Also, you can check out our introduction to managing signatures with software for more information.
DO make it social
Put a recent Tweet or a blog post snippet (the whole post won’t fit) under your signature. Then, add a social media link so they can Twitter Follow or Facebook Share in one click.
Unilever added a Follow link and went from 40,000 Followers to 235,000 in just 10 months. Think what this could do for your company.