Mobile devices have now become the most popular device to read emails on. According to a recent study by Litmus, an average of 56% of emails are now opened on a smartphone or tablet. With an increasing number of people reading and sending emails on mobile devices, making sure you have a corporate mobile email signature should be a top priority for your organization.
How can you ensure your email signature is optimized for mobile devices?
When designing a mobile email signature, you must take into consideration the width of a mobile screen. It’s best to separate your contact details onto multiple lines, as doing so will ensure all of the text fits on the screen and your recipient won’t have to scroll to read the whole signature.
Make sure the images you use, such as logos or banners, are the correct size you want them to display. If you use an image that is originally 500×500 pixels but you’ve formatted it to appear as 100×100 pixels, the mobile mail client may alter the format and display the image in its original size.
Managing mobile email signatures
The problem with applying a mobile email signature is you have to manually create and add the signature within the device’s settings. This is particularly troublesome if you need to add a corporate mobile email signature to a large amount of users’ devices.
With Exclaimer Cloud – Signatures for Office 365 and Exclaimer Signature Manager Exchange Edition, you don’t have to worry about manually setting up mobile email signatures. All emails sent via your Exchange server or Office 365 will get a full HTML mobile email signature and you manage everything from one central location.
By optimizing your email signature for mobile devices, you will maintain a professional image and consistency across all users’ emails, no matter what device they’re using.