Make your email signature mobile friendly

You most likely own or use a smartphone. In fact, you may be reading this from one right now. 50% of all mobile phones in the US are smartphones, with business users being the most prevalent users.

During a recent survey by Litmus Email Analytics, 25% of all emails opened were from using an Apple iPhone. Outlook, in comparison, achieved 12%.   Also, according to Chris Smith and Jimmy Mackin, U.S. consumers spend an average of 2 hours and 38 minutes a day on a smartphone or tablet. They open 41% of emails on mobile devices, but unfortunately 58% of emails are not optimized for mobile devices.

It’s clear from these statistics that you need to ensure your email signature will look as good on a mobile device as it does on a PC.

So, what do you need to do in order to optimize your email signature for mobile?

When designing your email signature, pay attention to the size of any imagery (logos, certifications etc.) and/or text that you are using. Any large images will change the layout of your email. You should always test the signature thoroughly before finalizing it. Also, remember that receiving something saying “sent from my iPhone” makes all of your hard work creating your email signature somewhat irrelevant.

The main issue that organizations have with mobile email signatures is that some mobile devices send emails in a plain-text format, meaning that only plain-text signatures will be included. This means that all of the HTML code is stripped away, so a recipient will not see all of the great imagery that you have created.

With Signature Manager Exchange Edition, you can ensure that all devices using your Exchange server will have full HTML signatures, wherever the email is sent from.

With mobile becoming increasingly important to the business world, it is in your best interest to make sure that your email signature looks great across all types of devices.