The marketing department is often the company’s brand leader, ensuring it stays consistent across all mediums including email. Exclaimer understands the importance of the marketing department’s role regarding branding and promotion in email signatures, which is why Exclaimer Cloud – Signatures for Office 365 isn’t just for IT folk – the solution is also designed to be used by marketing professionals.
So, how can marketing professionals use Exclaimer Cloud – Signatures for Office 365?
Typically, setting up company-wide email signatures is the responsibility of the IT department. However, the marketing department will often design the layout and style of the signature, as well as choose what elements to include, and then pass it to the IT department to implement.
With Signatures for Office 365, Marketing no longer have to rely on the IT department to create and implement the email signatures they design. The Office 365 signature service has an intuitive drag-and-drop email signature editor, which can be used by people of all technical abilities, and applying email signatures to Office 365 users is very straightforward.
The signature editor allows you to easily design Office 365 email signatures and add dynamic elements that are essential to Marketing, such as social media icons and linkable promotional banners. You can ensure your brand stays consistent by adding a company logo, adjust the colors to comply with your company’s brand guidelines and use custom fonts.
The service also allows you to set a time and date for a specific signature to run. This is very helpful for running marketing campaigns with promotional banners in email signatures, and avoids users ever having an out-of-date signature.
Signatures for Office 365 is the perfect solution for marketing professionals to promote and raise awareness of a company’s brand, social media presence and promotional activity through email. The solution is designed with marketing in mind, so you really don’t have to be an IT expert to use it.
Take email signature marketing to the next level
If you’d like to see the solution in action you can have a free, online demonstration with one of Exclaimer’s product specialists or start your free 14-day trial of Exclaimer Cloud – Signatures for Office 365 today and turn your email into a low-cost, high-volume marketing tool that will reach literally thousands of people daily.
Also, see how you can get more out of email signature marketing with our free e-book Email Signatures for Dummies.