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Festive email marketing tips

Christmas is just around the corner, which often involves a change to email marketing strategies. With many businesses in the West ‘winding down’ from the middle of December, you need to spend time carefully planning how you are going to maximize your email marketing results during this period. Here are a few tips that will help:

Amazing subject lines

It is more important than ever to make sure that your email subject lines are as enticing as possible during the festive season. If you are doing a holiday promotion, focus on that. Everyone is looking to save money at Christmas time, so offering a discount is more likely to get their attention.

Make your campaigns festive

Update your email newsletter templates with a festive theme, even if it just involves some subtle color changes. Recipients will appreciate any changes you make to highlight the holiday season and will be more likely to read what you have to say.

Focus on the visual

Your recipients will usually find themselves with more emails than usual at this time of year. Therefore, there is a good chance that they will start scanning or skimming through each email that they receive rather than reading the content in full. Make sure that you use high quality imagery in your campaigns to catch their eye and give them an incentive to read the rest of your message. Use festively styled product images or eye-grabbing infographics to really back up the message you are conveying.

Target your audience

It’s important to remember that not every country celebrates Christmas. If you are sending to an international audience, say ‘Happy Holidays’ or ‘Seasons Greetings’. If you are sending to a country that doesn’t acknowledge Christmas as a holiday, then try to think of a different avenue to engage with these recipients .

Have a mobile-friendly strategy

As so many people are out and about shopping, visiting family and generally celebrating the festive season, your email campaigns must easily reach them on their smartphones. Monitor your insights and consider the days and times you will be sending your emails to your data list. Also make sure that all of your emails are optimized for mobile devices.