Welcome to Exclaimer’s Partner of the Month, where we showcase some of our key partners who are going above and beyond to sell Exclaimer solutions to their customers.
This month, February 2019, we’re showcasing Sensible Business Solutions (Sensible), an independent IT services provider for customers based in Sydney, Australia. We spoke to Kevin Spanner, CEO of Sensible, about becoming an Exclaimer Partner and the benefits this partnership has brought.
Tell us about Sensible Business Solutions
“We opened our business all the way back in 1985. We have always gone with the business mantra to “educate, customize and deliver best practice IT solutions to small and medium-sized businesses in a practical way “that makes sense” and reduces their IT costs.” With over 30 years of experience under our belt, we have been chosen to be the IT support organization and online manager for the Australian World Cup 2022 Hosting Bid (stay tuned!) and the Football Federation Australia.”
Why did you partner with Exclaimer?
“We’ve been partnered with Exclaimer since the early 2000s. The Exclaimer team were exhibiting at a tradeshow in Sydney that we were attending and we thought that the proposition they were presenting, a centralized email signature management solution, was an appealing concept. Many of our customers at the time had been struggling with email signature updates and we had not come across a third-party solution like Exclaimer’s before. Seeing as this software would solve all of our customers’ issues, we decided that we would become an Exclaimer Partner for the Australasian region.”
What do you like about working with Exclaimer?
“Exclaimer’s email signature software has always been really easy-to-use, whether it be the on-premises Exchange software or its cloud-based Microsoft 365 (formerly Office 365) signature service. It lets a company of any size take full control of email signature management and Exclaimer’s products have really become valuable additions to our product portfolio. It’s really easy-to-bundle Exclaimer with other solutions that we sell, and we can also actively update customers’ brand messaging for them by offering a fully managed signature service. One of our customers actively runs marketing campaigns through the use of signature banners, so we can easily make updates for them every couple of weeks or when needed. This can be done with very little work on our side, meaning there is hardly any administrative overhead for us to deal with.”
Is there any other insight you’d like to add?
Exclaimer software has provided a lot of “stickiness” to what we offer as a business. The products are really easy-to-sell, the pricing is good and we’re definitely big fans of Exclaimer as a company. There is hardly any administration required from our side, allowing us to offer email signature management as a value-added service, which in turn increases our monthly recurring revenue. I would recommend partnering with Exclaimer if you’re looking for excellent value-added solutions to bundle with your product portfolio.