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Ensure email signatures conform to brand guidelines

You wouldn’t let employees create their own business cards, so why would you let them create their own email signatures?

Most people don’t think too much about their email signatures, even though it can damage your brand reputation and make you look ‘amateurish’ if it is poorly designed. In the end, why risk your professional image by not instituting a company-wide email signature?

Dedicated software can be used to manage signatures, instantly apply updates for all users and set rules to decide who should receive which signature. Communicate a higher level professionalism to your customers and provide instant brand recognition for your company with email signature software.

Below are some tips to get you started:

  • Include essential contact details such as name, job title, company name and address, phone number, website URL and email address.
  • Test how all HTML email signatures look before they are sent out to all users.
  • Use between four and seven lines for your signature. If you use any more than this, it will look cluttered and untidy.
  • Make a signature interesting on its own merits without adding fancy animations and videos.
  • Condense information by using grammar such as colons to separate text on the same line.
  • Remember to add a legal disclaimer to ensure compliance with international email regulations.
  • Don’t add quotes unless they will bring some sort of business value. A quote should only be used if it is representative of your brand.
  • Showcase your organization’s professional certifications and awards to add an extra level of legitimacy.

For more great tips on how to tum your email signature into a valuable marketing asset, check out our official Email Signatures for Dummies guide and order your free copy today.