Email is the most powerful communication channel on the planet. It basically can be described as the communication layer of the Internet. As with the Internet itself, one of the defining features of email is its interoperability i.e. two individuals can use different systems and still exchange emails. If you send an email via Outlook, a person using Gmail will still be able to open it, read it and reply to it.
Email is simply the best way to reach anybody in the world. To put this in perspective, there are over 2.4 billion email users and 3.9 billion email accounts as of 2014. People, on average, spend 2.5 hours per day on their emails, while workers will check their emails roughly 74 times a day.
It is unthinkable that the business world will suddenly turn its back on a tool that has been in use for 45 years. What began as a simple communication tool is now used to coordinate schedules, collaborate on projects, store files, manage tasks and much more. The growth of new tools such as Dropbox, Yammer, Hipchat and Intercom doesn’t mean the end of email for two reasons:
- All new tools rely on email as they are either built on top of it or need to send out email notifications to update users about important news such as product releases.
- Companies still have to deal with email for tasks and requests that come from external parties. Not all of your business contacts are going to be using Skype or will have switched to using Whatsapp.
New communication tools are being touted as email replacements, but they are simply providing us with new ways to correspond with each other. Email will continue to be the default means of professional communication and the majority of companies will still continue to use it.