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Effective email signatures take careful execution

We often highlight the fact that email signatures can be an effective marketing tool for any organization. For an email signature to reach its full potential, it needs to include all the information a prospective or current customer needs to know about your organization.

We recommend that every employee signature should include the following:

  • Name.
  • Job title.
  • Company name.
  • Contact telephone number.
  • Email address.
  • Web address.
  • Links to social media.
  • Legal disclaimer

You can also add campaign banners and other marketing messages if they are appropriate. Items to avoid include off-color quotes, lots of different fonts, animation and avatars as they will often take away from the actual message and cause increased download times for recipients.

Talk to us directly today to learn more about creating the perfect email signature and how dedicated email signature software can provide a multitude of business benefits.