Never has email marketing been more scrutinized than it is now. With the constant deluge of daily spam emails, public perception of email as a marketing channel has become much more negative. This has been compounded by various studies that have questioned its overall usefulness.
However, according to a report collated by Oberlo, email marketing is still the preferred channel for generating high-value leads.
Check out these 10 email marketing statistics that might make you reconsider your opinion on why this channel is still so important:
1. Number of Email Accounts
By 2023, there will be 4.3 billion email accounts. This is in comparison to there being 3.9 billion in 2019.
2. Emails Sent and Received
293.6 billion emails were sent and received each day in 2019. This will increase to 347.3 billion by 2023.
3. Return on Investment (ROI)
For very $1 you spend on email marketing, you can expect to see an average return of $42.
4. Organic Content Distribution
9 out of 10 marketers use email marketing for organic content distribution.
5. Lead Generation
81% of SMBs still rely on email as their primary lead generation channel.
6. Welcome Emails
Welcome emails have an average open rate of 82%.
7. Subject Lines
Personalized subject lines generate 50% higher open rates.
8. Abandoned Cart Emails
Sending three abandoned cart emails result in 69% more orders than sending one email.
9. Video Content
Adding videos to emails can lead to a 300% increase in click rates.
10. Promotional Emails
49% of consumers like to receive promotional emails from their favorite brands on a weekly basis.
As you can see from all of these email marketing statistics, this channel still works. It plays a large part in marketing campaigns and email is clearly the most heavily used corporate communications tools. In other words, your company should still be using email in your marketing activities!