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10 Fascinating Email Marketing Facts

Never has email marketing been more scrutinized than it is now. With the constant deluge of daily spam emails, public perception of email as a marketing channel has become much more negative. This has been compounded by various studies that have questioned its overall usefulness.

However, according to a report collated by Oberlo, email marketing is still the preferred channel for generating high-value leads.

Check out some of these email marketing facts that might make you reconsider your opinion on why this channel is still so important:

  1. By 2023, there will be 4.3 billion email accounts. This is in comparison to there being 3.9 billion in 2019.
  2. 293.6 billion emails were sent and receiving each day in 2019. This is expected to increase to 347.3 billion by 2023/
  3. For very $1 you spend on email marketing, you can expect to see an average return of $42.
  4. 9 out of 10 marketers use email marketing for organic content distribution.
  5. 81% of SMBs still rely on email as their primary lead generation channel.
  6. Welcome emails have an average open rate of 82%.
  7. Personalized subject lines generate 50% higher open rates.
  8. Sending three abandoned cart emails result in 69% more orders than sending one email.
  9. Adding videos to emails can lead to a 300% increase in click rates.
  10. 49% of consumers like to receive promotional emails from their favorite brands on a weekly basis.

From these email marketing facts, you can clearly see that this channel still works. In other words, your company should still be using it in your marketing activities!

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